Yesterday, I posed the question: what is missing from the Chicago beer scene that could make it stronger, more convenient, more accessible and a bigger economic boon for the city? Here are my extended thoughts on the topic.
More/Better Bottle Shops: Chicago is rife with amazing beer bars, breweries, and restaurants. For all of this beer related activity, Brad Chmielewski (of the fantastic Hop Cast) articulated my thoughts exactly in the comments section of the post.
We could use more bottle shop / bars. Right now Binny’s and Whole Foods is really the largest and easiest place to get new beers. I think we could use a few more better smaller neighborhood shops.
Bottle shops that focus on beer would be one of the best things that could happen for beer in Chicago. With the explosion of craft beer, the sheer volume of styles, varieties, and brands can be completely overwhelming. At a bar or restaurant, consumers have the guiding hand of a server, bartender, or their beer loving friends.
Some wine shops have a nice, albeit limited selection of craft beer. As far as beer focused retail goes, other than say West Lakeview Liquors, Binny’s and Whole Foods have the widest selection and are the easiest places to find what you are looking for. However, these places are not the perfect places for some important aspects of shopping and learning about beer. They are large and impersonal. They are crowded, especially on the weekends. The staff is hit or miss and harder to track down and really get your questions answered.
After doing some research, I have found that a few other major cities have the beer-centric bottle shop concept in full force. Why doesn’t Chicago? Fear not, at least one craft beer bottle shop is opening soon. However, these other cities have some things that make a beer shop more profitable and therefore more likely to even exist.
Retail with Draft Beer in the Store and Growlers To-go: Beer is not a particularly profitable item for a retailer to sell. Retailers need to buy large quantities to get the best wholesale price and therefore have better retail prices and better profit margins. Now this doesn’t make it easy for a small bottle shop since they might not have the cash flow or storage room to make that happen. To find better profit margins, a few stores in other cities have added taps in the store to sell both draft beer for drinking in the store and growlers for fresh beer to-go.
Kegged beer costs a lot less per ounce for the retailer and takes less storage room than the equivalent in bottles (however the draft system equipment cost and upkeep is the draw back). For two shops that use this retail/tap concept check out City Beer Store in the Bay Area and Good Beer in New York City.
From what I can tell, this concept would be a bit of a tough sell in Chicago due to the liquor license classes as well as the laws on growlers to-go (unless you are a brewery ala Piece or Revolution Brewery).
Hope for the future: Beer has traditionally been a past time rooted in our nations bars as opposed to wine which is rooted in restaurants and homes around the country. Good beer has already made its strides into better restaurants and it’s about time it makes the jump into fridges and cellars in homes. In Chicago, great bottle shops that are inviting, approachable, educational, and profitable can help this cause.
It appears that our first shop of this type is on its way! The Beer Temple is a video blog and soon to be a retail shop on the border of Wicker Park on Bucktown. Check out the videos on their website. After watching you will know that Chris Quinn has a passion for beer and the immense knowledge to create an educational inviting place to learn, taste, and buy beer. This is right in my neighborhood as well, so needless to say, I am excited about its opening.
So it appears things are on the move to keep the beer flowing both in bars and restaurants and in homes around Chicago. Lets hope we can get the taps flowing in beer retail stores as well.
craft beer in chicago: what is missing?
Imbibe Magazine has a nice write-up of both the history and current craft beer scene in Chicago. The author gives a nice overview or the bars, restaurants, and breweries that are driving the explosion of craft beer in this city. Rightfully so, this is article is making the rounds among the Chicago beer crowd on Facebook and Twitter.
My questions is: What is missing?
What can make the beer scene stronger, more convenient, more accessible, and a bigger economic boon for the city?
I have my thoughts on this and will be posting about this at length tomorrow. So please, comment with your own answer to this question or respond to me on Twitter or Facebook.